When Networks Network - TV Gets Social In our quest to understand audiences and their behaviours fully, we have come across a lot of research about social media and how people are using it. However, there didn’t really seem to be anything substantial about how consumers are using social media for TV-related purposes.
With this study we want to shed some light on this activity. Our objective was to understand what drives our audiences to social media, but also to see how their social media activity impacts viewing behaviours.
I want to live the life I have on Facebook. That girl has her sh*t together. Her profile photo reveals casually perfected makeup. Her background picture shows a world-traveler, a carefree woman staring into the sunset.
A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows. eMarketer expects that figure to rise if social media companies are successful in their attempts to cozy up more closely with television.