When Networks Network - TV Gets Social In our... | VIMN Insights -
When Networks Network - TV Gets Social In our quest to understand audiences and their behaviours fully, we have come across a lot of research about social media and how people are using it. However, there didn’t really seem to be anything substantial about how consumers are using social media for TV-related purposes.
With this study we want to shed some light on this activity. Our objective was to understand what drives our audiences to social media, but also to see how their social media activity impacts viewing behaviours.
They Loved Your G.P.A. Then They Saw Your Tweets. -
More colleges are finding the social media posts of their applicants — and sometimes denying admission as a result.
Snapchat Is Mulling Another Huge Round at a $3.5 Billion Valuation
It's Always Sunny on Facebook -
I want to live the life I have on Facebook. That girl has her sh*t together. Her profile photo reveals casually perfected makeup. Her background picture shows a world-traveler, a carefree woman staring into the sunset.
More Cyberbullying Victims Are Reaching Out To Their Parents For Help -
WASHINGTON — WASHINGTON (AP)
INFOGRAPHIC: How Millennials Use Technology & Social Media for Good - Derek E. Baird :: Barking Robot -
We’re all familiar with the negative stereotypes associated with young adults and technology. But did you know they’re actually using their devices to make a difference
Exploring the Social TV Viewing Phenomenon -
A new eMarketer report examines real-time TV viewership on social channels. An analysis of surveys indicates that 15% to 17% of US TV viewers are engaged in real-time socializing about TV shows. eMarketer expects that figure to rise if social media companies are successful in their attempts to cozy up more closely with television.
How Twitter Could Make Movie Studios a Boatload of Cash - TheWrap -
The social media site’s new partnership with Comcast isn’t just about TV
How 'Scandal,' 'Pretty Little Liars,' and 'Idol' Became Top Shows on Twitter - TheWrap -
More and more networks are finding the value in the open communication that social media platforms facilitate — and some of the numbers are breathtaking.