Beyond participating in social networks, 70% of respondents to the Razorfish survey said they have entered a brand-sponsored contest or sweepstakes, while 24% have produced some kind of content for submission to a brand-sponsored contest.

Twenty-six percent said they have attended a brand-sponsored live event, and 24% have downloaded a branded application to their mobile phone.

“ Major social networking sites MySpace and Facebook have been criticised for failing to introduce a help button for children being bullied online. ”
“ Generation Y and baby boomer travellers looking for a holiday “brag factor” are influencing a new shift towards weird and wonderful tourism experiences. ”
“ In a two-way dialogue via digital video conferencing on Wednesday, 22 high school students from Amman and Washington, DC pointed out that there is “a lot” they could do in day-to-day life to tackle global warming. ”