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“ In an industry without a lot of good news to report, the one consistent bright spot has been publishing for teens. While adult trade sales are expected to fall 4% this year, juvenile and young adult sales are expected to increase 5.1%, according to the PW/IPR Book Sales Index. ”
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Mattel Has Lost Their Minds | Topless Robot
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Generation Y are also prolific producers of content – indeed they produce more content than any other age group. Much of this content is political in nature – politics provides a daily and shifting narrative, a constant source of opinion and counter opinion, debate and counter debate, which stirs the passions of Generation Y like almost nothing else.
Blogging and politics are a natural mix, and Generation Y, digitally enabled and confident with technology as they are, are natural bloggers.
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“ Despite commonly held perceptions that Generation Yers are spoiled and entitled, analysis of their online conversations indicates that they are concerned about the current economic environment, and are becoming particularly value-conscious and focused on finding employers that offer stability and long term growth opportunities, according to the J.D. Power and Associates 2009 Teens and Early Careerist Tribe Intelligence ReportsSM released today. ”
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“ Television has always been a social thing. Whether it’s because you’re watching it with family and friends at home, watching football in the pub, chatting at school or work with friends about that programme that you all love the night before, television is about much more than a broadcast. ”
