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Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials – people who were born between 1980 and 1990 – remain confident about what 2009 will have in store for them.
According to an omnibus survey conducted by StrategyOne® on behalf of Pepsi, four out of five Millennials are hopeful about the future as the New Year approaches, and nearly all surveyed (95%) agree that it is important for them to maintain a positive outlook on life.
More than 2,000 Americans were surveyed as part of the Pepsi Optimism Project ( POP ), a new and ongoing study examining the mindset of Millennials.
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