Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms.
The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the undisputed, dominant, social-media companion for TV watchers.
This bodes really well for Tumblr-Yahoo! and proves that Twitter and Facebook aren’t the only social TV game in town.